Best practice dictates that you should diagnose and develop positioning through four critical lenses: category, customer, competition and company capabilities. Most businesses understand that ...

Creating a consumer brand involves identifying competitive advantages, gaps, and unmet needs. But how is that done? One solution is Michael E. Porter’s five competitive forces. The five forces concept ...

Competitive advantage is the favorable position an organization seeks to be more profitable than its rivals. To gain and maintain a competitive advantage, an organization must demonstrate a greater ...

Porter’s article highlighted industries like airlines and textiles, where intense competition often leads to unattractive returns on investment. At the time, his prediction that almost no company ...

Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. by Michael E. Porter In essence ...

Although most of their work is driven by numbers and equations, economists are inherently curious about the peculiarities of human behavior—especially when it comes to the forces that affect buying ...

Most transportation companies, especially those that operate at significant scale, are used to building or acquiring the capabilities needed to compete effectively. Features of the future ...

Middle-market heads of product are navigating increased competitive pressures. Strategies like pricing adjustments, product differentiation and customer service enhancements are crucial to maintaining ...