Salesforce will pay a 58% premium for marketing software company Braze.

Salesforce said on Tuesday that it is making a nearly $6 billion acquisition at a 58% premium, but Wall Street’s response was frosty.

The acquisition bridges a critical gap for marketers. Salesforce acquired Braze because its core Marketing Cloud was designed ...

Salesforce Inc. (CRM) shares fell over 3% in Tuesday’s premarket, while Braze Inc. (BRZE) surged more than 51%, after ...

Salesforce announced on October 20, 2026 a definitive agreement to acquire customer engagement platform Braze for ...

Salesforce's Marketing offering hasn't exactly been turning in stellar growth of late. Might the latest acquisitive move by ...

In the latest trading session, Salesforce (CRM) closed at $241.05, marking a -2.31% move from the previous day. The stock's ...

Salesforce agreed to acquire customer engagement software maker Braze for approximately $5.66 billion in enterprise value on Tuesday, expanding its artificial intelligence and marketing business with ...

OpenArt AI, the all-in-one AI creative platform and AI video generator that is changing the way visual stories are told for over 8 million monthly active users, today announced the appointment of ...

Salesforce will buy Braze, the customer messaging platform used by Canva and Instacart, for $47.50 a share in cash, valuing ...

Salesforce agreed to acquire Braze for about $5.66 billion, offering $47.50 per share—a 58.1% premium. Braze shares surged 52 ...

Cloud data company Snowflake ($SNOW) is making progress in turning artificial intelligence into revenue, while business software giant Salesforce ($CRM) is still ...